Scope of Work

For the $1,000 Facebook marketing package, Wise Sites will implement a strategic campaign designed to enhance brand awareness, drive engagement, and generate leads/sales. Below is a detailed breakdown of what this package includes:

Deliverables

1. Ad Strategy & Planning

   • Market research & audience targeting

   • Competitor analysis

   • Campaign goal setting (brand awareness, lead generation, sales, etc.)

2. Ad Creation & Design

   • 3 custom ad creatives (static, carousel, or video ads)

   • Ad copywriting optimized for conversions

   • A/B testing of creatives and copy

3. Campaign Setup & Management

   • Setup of Facebook Ads Manager (if needed)

   • Audience targeting (demographics, interests, behaviors)

   • Custom & lookalike audience creation

   • Pixel setup & tracking (if applicable)

4. Ad Spend Management

   • $750 allocated to ad spend (subject to adjustment)

   • Daily budget optimization for cost-efficiency

   • Bid strategy adjustments as needed

5. Monitoring & Optimization

   • Weekly performance reviews

   • Adjustments based on key performance indicators (KPIs)

   • Audience retargeting to maximize conversions

6. Performance Reporting

   • Bi-weekly reports with campaign insights

   • ROI analysis & recommendations for improvement

   • Detailed breakdown of ad performance metrics

Metrics for Success

The success of the campaign will be measured using the following key performance indicators:

Primary Metrics:

• Reach & Impressions – Number of people who saw the ad

• Engagement Rate – Likes, shares, and comments per ad

• Click-Through Rate (CTR) – Percentage of users who clicked the ad

• Cost Per Click (CPC) – Cost of each click on the ad

• Lead/Sales Conversions – Number of leads or sales generated

Secondary Metrics:

• Ad Relevance Score – Facebook’s rating on ad quality

• Return on Ad Spend (ROAS) – Revenue generated per $1 spent

• Audience Growth – Increase in page followers/likes

Expectations & Timeline

• Campaign Kickoff: Within 3-5 business days of approval

• Initial Results: Within 7-14 days

• Full Optimization: 30-day period

• Final Report & Recommendations: End of campaign cycle

Next Steps

• Client approval of ad creatives and strategy

• Access to Facebook Business Manager

• Payment confirmation for ad spend allocation

• Campaign launch